The Omaha Bakery — the little bakery that on 72nd Street in Omaha, with KETO CRAZY customers help, kick-started Omaha’s KETO craze back in August of 2018 — is ready to break out big. The bakery’s founder, Michelle Kaiser, says she has developed an ambitious expansion plan in which the company will aim to more than double their current production area at their current location on 608 South 72nd Street in Omaha. Kaiser says the goal is to keep up with the demand for its KETO products and expand their cake decorating options. Kaiser also has plans to open additional Bakeries in Omaha and beyond.
Kaiser says that, in fact, she wants to add one location in West Omaha or Elkhorn and one in Papillion sooner than later. The Omaha Bakery has been cautiously planning expansion plans for a while under Kaiser, ever since she opened in October of 2016. You could argue that expanding full speed ahead right now feels odd after only being open for three years. Kaiser is all in on the KETO craze and now has over 45 daily KETO offerings and recently started shipping nationally.
The Cupcake Craze — perhaps the closest analog to KETO desserts — actually got delivered a withering blow in the last few years, too: — a phenomenon that once threatened to morph every major city into a pastel-frosted dystopia of cupcake stores, cupcake ATMS and an endless supply of Cupcake themed television shows. This cupcake trend was declared dead several years ago. The Omaha Bakery is betting big on KETO desserts. Maybe Kaiser thinks that by wading into Middle America with fat ladened & delicious treats, it will find a customer base.
After all, expansion certainly isn’t a new idea over at The Omaha Bakery: In recent years, the company has doubled the size of its bakery, expanded its product offerings and been on a reality television show. But the company insists that it’s “still the big name” in the non-keto bakery game and that their brownies, bars, cakes, and world-famous cinnamon rolls will always carry weight locally and nationally should Kaiser decided to take The Omaha Bakery nationally or internationally.